Categories: Marketing Materials, Photography
The Western Building Products interior door catalog also involved GT Creative photography, editing and placement into the redesigned layout of this 20 page booklet. This catalog has been through many versions as product lines change and expand but the base design has remained untouched.
The Western Building Products interior door catalog also involved GT Creative photography, editing and placement into the redesigned layout of this 20 page booklet. This catalog has been through many versions as product lines change and expand but the base design has remained untouched.
A complete redesign of their existing catalog was necessary due to a large expansion to their existing product line. GT Creative worked tirelessly on new photography, photoshopping, design of two-page spreads and dozens of layouts to bring this nearly 200 page book to print.
This catalog was the precursor to the 2015 catalog and involved a more modest update to their headers and cover while inserting newly photographed doors into the pages. We also managed the printing process for them.
A complicated and exacting project to produce realistic wood grains in a paper swatch book. The printed paper wood grains replaced the actual product in the field and had to exactly match the real product. The wood grains were photographed, edited, fine tuned on press, printed, collated and bound into a ring format. In the end, 79 wood swatches were created and formed 2 separate swatch books.
Phone 414-587-1985 | Owner & Creative Director, Lee Golden | Art Director, Kari Braden